Key Topics in Product Management: Discover What Your Customers Really Want

On-Demand Webinar

Summary

How do you build a great product? By giving your audience what they want.

A successful product must solve a real problem for someone. Unfortunately, it's not always easy for people to articulate what they actually need.

In this webinar, Anand Subramani will explain how to talk to customers to figure out what they really need, not just what they say they need.

You will learn to:
  • Separate problems from solutions
  • Translate what your customers say into what they actually need
  • Avoid the most common mistakes in product management
  • Item 4
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Speakers

Bob Sutton

Bob Sutton is a Professor of Management Science and Engineering in the Stanford Engineering School. Sutton is also co-founder of the Stanford Technology Ventures Program and the new Hasso Plattner Institute of Design, a multi-disciplinary program at Stanford that teaches and spreads "design thinking". He is an IDEO Fellow, member of the Institute for the Future's Board Trustees, and a Professor of Organizational Behavior, by courtesy, at Stanford Graduate School of Business. Sutton studies the links between managerial knowledge and organizational action, innovation, and organizational performance. He has received many honors, including named as one of 10 "B-School All-Stars" by BusinessWeek in 2007.

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Anand Subramani

Anand Subramani is the Vice President of Product Management at Pilot.com. He's been involved in product management for over 10 years and has led teams of product managers at Gusto, Dropbox, and Zynga. He received his B.S. and M.S in mechanical engineering from Stanford University with a focus on mechatronics.

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