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What exactly is Digital Transformation?
It’s implementing new technologies and adjusting your processes. It's building a digital culture and optimizing your user experience. And it’s creating a modern strategy and strong foundation for future success. In other words, it’s radically rethinking the way you do business.
The Digital Transformation program will prepare your business to embrace forward-thinking technology, culture, and processes so that it's ready for what’s next.
Our Digital Transformation Program can help you make the right moves:
- Lead in times of change and uncertainty
- Analyze your data in new ways to make better decisions
- Build teams that will excel in a digital culture
- Apply artificial intelligence (AI) tools and approaches to successfully serve your customers and your employees
Program Highlights
Learn 100% online
Access content on your computer, phone, or tablet anywhere with an internet connection.
Progress at your own pace
Don't stress—all courses are self-paced so that you can fit learning around your busy life.
Learn from the best
We've brought together top Stanford faculty from across the university to create a well-rounded curriculum.
Earn a Stanford certificate
Complete eight courses to earn a Stanford Certificate of Achievement.
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Graduate or Professional?
Time Commitment
Achievement
Classmate Interactions
Cost
Graduate Certificate Courses
90–120 hours per course
Earn up to 18 units of academic credit that may contribute to a certificate or a degree
Frequent collaboration with other students taking courses at the same time
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Professional Certificate Courses
6–13 hours per course
Earn a certificate and, in some cases, professional education units
Potential to connect with other participants through private social media groups
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Featured Courses Included in the Program (8 Total)
Foundations of Digital Transformation
For your organization to grow and evolve in today’s tech-centered landscape, you must develop a company culture that promotes risk-taking, collaboration, and speed. In this course, you'll examine the key factors that enable an organization to take advantage of the opportunities that emerging technologies provide and to stay competitive as these technologies evolve.
The Industrialist’s Dilemma: How to Adapt to a Changing Landscape
This course uses case studies to explore how the world’s best startups are taking on the world’s biggest companies, and how those large companies are adapting to survive. Ensure that your company isn’t overtaken by an emerging startup by learning how to prepare for this shifting landscape.
Systems Leadership: Managing Uncertainty in the Digital Age
This course examines a new generation of leaders as they create transformational change in the world’s largest and oldest companies as well as in rising upstarts. Ensure that you’re poised to effectively lead your team or organization through digital transformation by mastering techniques of systems leadership.
Build a Product Platform Strategy to Accelerate Growth
Learn strategies for designing, monetizing, and launching a product platform. You’ll see how companies including LinkedIn, Nintendo, and Fitbit have adapted to digital transformation and successfully utilized their product platform to create value and realize revenue
Work Smarter with Crowdsourcing
Crowdsourcing enables you to collect large amounts of data, gather feedback, collaborate, and distribute work without expanding your current infrastructure. In this course, you’ll learn how you can utilize online communities and capture vast amounts of data to help solve your organization’s challenges.
Transforming the User Experience through Artificial Intelligence
This course connects human-computer interaction (HCI), the multidisciplinary field that focuses on designing interactions between humans and technology, to the transformative effects of AI so that you can better serve your customers and drive your company forward.
Featured Instructors
Pamela Hinds
Program Director and Professor, Stanford University
Robert Siegle
Lecturer, Stanford University.
Melissa Valentine
Assistant Professor, Stanford University
Michael Bernstein
Associate Professor, Stanford University
FAQ
Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately:
