Summary
Leave the storytelling of children’s books and legends at the door. In this webinar, we’re talking about storytelling as a strategic leadership tool, and tactical skill to achieve influence, grow a brand, and build company culture.
We’ll sit down (virtually) with Steve Clayton, the VP of Global Public Affairs and the chief storyteller at Microsoft. Jennifer Aaker, General Atlantic Professor at Stanford, will interview Steve about his journey transforming the way Microsoft communicates, both internally and with the world.
- Why storytelling is an essential part of building and growing a brand
- How to create a practice of storytelling in your company
- How to create a story bank and to measure the impact of storytelling
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