Meet Your Instructors
Become the product manager you want to be.
Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all created and crafted by product managers who focus on the right problems, understand their audience, make smart decisions, and prioritize features that excite their customers.
This program will equip you with the skills you need to be a great product manager. We’ve distilled the lessons learned from decades of product management career experience and leading research to give you exactly what you need to be effective in the role.
Upskill your resume in 2022:
Why Enroll?
Learn from the best
Our instructors have years of experience working in product management, product marketing, product development, and more.
Take courses on your time
The entire program is self-paced and online. We know that work, family, and other responsibilities come first, so we’ll fit around them.
Gain Confidence
Repeat after us: no more imposter syndrome! Know the right questions to ask, the key strategies to deploy, and the major milestones that your team should be hitting.
Earn a Certificate
Successfully complete four courses to earn a Certificate of Completion. Stand out with this credential on your LinkedIn and resume.
Courses Included
Product Management: Transforming Opportunities into Great Products
In this introductory course, you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.
Mastering Product Management: Building your Strategy
Learn how to create a comprehensive product strategy. We will guide you through a playbook of on-the-job skills needed to develop this strategy, like building a product roadmap, managing a product team, mitigating risk, and driving product adoption.
Product Costing: Understanding the Financials of Your Product
Learn the essential accounting and finance skills that product managers need to feel confident when making key product decisions, advocating for team resources, and communicating profits (and losses) with stakeholders.
Product Marketing: Meeting the Needs of Your Customers
Unless you understand your target customers’ fundamental needs and wants, even the best product idea won’t get off the ground. Learn what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.
Demand Creation: Launching and Growing Your Product
Create and maintain a system for growing your product and generating consumer demand. Build your own toolbox of introductory skills in audience targeting, campaign strategy, growth tactics, and performance measurement.
Graduate or Professional course - which is right for you?
Time Commitment
Achievement
Classmate Interactions
Cost
Graduate Certificate Courses
90–120 hours per course
Earn up to 18 units of academic credit that may contribute to a certificate or a degree
Frequent collaboration with other students taking courses at the same time
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Professional Program
8-10 hours per course
Take a professional course to build your skills and advance your career
Potential to connect with other participants through private social media groups
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Featured Instructors
Jonathan Levav
Professor, Stanford Graduate School of Business
Jiaona Zhang
Vice President of Product at Webflow and Lecturer at Stanford University
Anand Subramani
Vice President of Product at Pilot.com and Lecturer at Stanford University
Lynda Kate Smith
Lecturer, Stanford Global Entrepreneurial Marketing
FAQ
Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately: