Product Management Program

Give your customers what they want.

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Meet Your Instructors

Become the product manager you want to be.

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all created and crafted by product managers who focus on the right problems, understand their audience, make smart decisions, and prioritize features that excite their customers.

This program will equip you with the skills you need to be a great product manager. We’ve distilled the lessons learned from decades of product management career experience and leading research to give you exactly what you need to be effective in the role.

Upskill your resume in 2022:

Discover who your customers are and what they need
Define product requirements and develop a positioning strategy
Drive product demand through inbound and outbound marketing
Produce a product requirements document (PDR / spec)
Manage a product team and run an operational sprint

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Why Enroll?

Learn from the best

Our instructors have years of experience working in product management, product marketing, product development, and more.

Take courses on your time

The entire program is self-paced and online. We know that work, family, and other responsibilities come first, so we’ll fit around them.

Gain Confidence

Repeat after us: no more imposter syndrome! Know the right questions to ask, the key strategies to deploy, and the major milestones that your team should be hitting.

Earn a Certificate

Successfully complete four courses to earn a Certificate of Completion. Stand out with this credential on your LinkedIn and resume.

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Courses Included

Product Management: Transforming Opportunities into Great Products

In this introductory course, you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.

Mastering Product Management: Building your Strategy

Learn how to create a comprehensive product strategy. We will guide you through a playbook of on-the-job skills needed to develop this strategy, like building a product roadmap, managing a product team, mitigating risk, and driving product adoption.

Product Costing: Understanding the Financials of Your Product

Learn the essential accounting and finance skills that product managers need to feel confident when making key product decisions, advocating for team resources, and communicating profits (and losses) with stakeholders.

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Product Marketing: Meeting the Needs of Your Customers

Unless you understand your target customers’ fundamental needs and wants, even the best product idea won’t get off the ground. Learn what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.

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Demand Creation: Launching and Growing Your Product

Create and maintain a system for growing your product and generating consumer demand. Build your own toolbox of introductory skills in audience targeting, campaign strategy, growth tactics, and performance measurement.

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Graduate or Professional course - which is right for you?

Time Commitment

Achievement

Classmate Interactions

Cost

Graduate Certificate Courses

90–120 hours per course

Earn up to 18 units of academic credit that may contribute to a certificate or a degree

Frequent collaboration with other students taking courses at the same time

$$$$

Professional Program

8-10 hours per course

Take a professional course to build your skills and advance your career

Potential to connect with other participants through private social media groups

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