Summary
Most customer research methods (think: surveys, focus groups, or interviews) are very effective tools for digging into known customer needs. But, what happens if your customer can’t articulate their needs? What if they don’t know what their needs are? This is when you need to employ a technique called “needfinding.”
In this webinar, Julie Stanford will introduce you to needfinding (a user research method focused on deeply exploring user processes and mindsets) and how it can be used to uncover customer insights.
You Will Learn:
- Differentiate between generative and evaluative user research
- Conduct generative needfinding interviews
- Utilize needfinding to discover new opportunities for product innovation
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Presented By
The Product Management program.
Questions?
