Build your marketability.
The key to success in a competitive job market? Standing out. Demonstrate your unique value by adding a Stanford Creativity and Design Thinking certificate to your resume. In the program, you'll learn repeatable methods to consistently generate breakthrough ideas. Through online content, hands-on assignments, ongoing coaching, and proven frameworks, you'll learn how to practice and champion design thinking in any role you're in.
- Creative brainstorming and idea generation
- Rapid prototyping and proof-of-concept
- Customer empathy interviewing
- Facilitation of team ideation sessions
Program Highlights
Learn from the best.
Our program instructors are the original pioneers of design thinking at Stanford University.
Learn on your own schedule.
Tailored for working professionals, all content is self-paced, 100% online, and available for one year.
Learn by doing.
Each learning module includes a practice exercise to immediately apply tools learned.
Earn a Stanford Certificate
Add a Stanford Stanford Certificate of Achievement to your resume and LinkedIn profile.
Program Content
Introduction to Design Thinking
Jeremy Utley and Justin Ferrell will introduce you to design thinking, as they teach it every day here at the Stanford d.School. Get started in your design thinking journey and prepare for further, more hands-on courses.
Empathize and Prototype: A Hands on Dive into the Key Tools of Design Thinking
Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guide you from synthesis to prototyping and testing.
Achieving Innovation through Inspiration
Inspiration isn’t something you wait for. It’s something you work for. Gain the critical tools you need to seek the inspiration that will turn unknowns into radically new products and services.
Innovation at Work
Follow along with hands-on exercises that lead you from ideation to prototyping and presentation. You'll learn how to lead innovation and brainstorming sessions in your company.
Coaching
Dr. Kathryn Segovia of the Stanford d.school will guide you through a series of coaching lessons between each course that will help you build your daily creative practice and form a lifelong routine that fosters innovation.
Graduate or Professional?
Time Commitment
Achievement
Classmate Interactions
Cost
Graduate Certificate Courses
90–120 hours per course
Earn up to 18 units of academic credit that may contribute to a certificate or a degree
Frequent collaboration with other students taking courses at the same time
$$$$
Professional Certificate Courses
6–13 hours per course
Earn a certificate and, in some cases, professional education units
Potential to connect with other participants through private social media groups
$$
Featured Content
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Program Content
Introduction to Design Thinking
In this course, Jeremy Utley and Justin Ferrell will introduce you to design thinking, as they teach it every day here at the Stanford d.School. It will help you get started in your design thinking journey and will prepare you for further, more hands-on courses.
- Reframe your problem and create new, innovative solutions
- Generate meaningful insights from your customers or end users
- Build a culture of innovation at your company
Empathize and Prototype: A Hands-on Dive into the Key Tools of Design Thinking
Move beyond theory and dive into hands-on practice in the art of innovation. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands-on exercises that guide you from synthesis to prototyping and testing.
- Engage customers to forge deep connections and gain valuable consumer insights
- Rapidly test concepts with end-users to gain insights about solutions and user needs and reduce your time to market
- Synthesize findings into a compelling problem statement
Achieving Innovation through Inspiration
Inspiration isn’t something you wait for. It’s something you work for. This course equips individuals and teams being asked to innovate with the tools they need to seek inspiration that will turn unknowns into radically new products and services.
- Use simple-yet-powerful tools to "think outside the box" and overcome business bottlenecks
- Collaborate effectively with your team and generate ideas that drive innovation
- Apply strategies for continuously filling your "Innovation Funnel" with great ideas and solutions
The Design Thinking Crew
Justin Ferrell
Adjunct Professor, Stanford d.school
Kathryn Segovia
Lecturer, Stanford d.school
Perry Klebahn
Adjunct Professor, Stanford d.school
Jeremy Utley
Adjunct Professor, Stanford d.school
FAQ
Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately:
