Tailoring Your Product Strategy

Tips for Early-Stage Startups, Scaling Up, and Mature Organizations

On-Demand

Summary

As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Donna Novitsky and Laura Marino will explain best practices for defining your product strategy at each stage of company growth.

Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.

You will learn how to:
  • Grow your products, both B2B and B2C in regulated and unregulated industries
  • Lead product strategy during early, scaleup, and mature stages of company growth
  • Identify and overcome the biggest product challenges that come with scaling
  • Item 4
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Speakers

Laura Marino

Laura is VP and General Manager of the Global Bank Account Business Unit at Nubank. During her extensive career, she has held positions as Chief Product Officer, Senior VP of Product, Product Strategy Advisor, Director of Product Management, and more. She has over 25 years of experience leading Product teams in large and small technology companies, including Nuance, Microsoft, Intapp, Lever, and TrueML. Laura also serves as a guest lecturer at Los Andes University in Colombia.

Donna Novitsky

Donna is currently CEO of Yiftee. Depending on how you count them, Yiftee is Donna’s 3rd or 19th startup. She has held positions as Director of Product Management, VP of Marketing, and partner of a top-tier venture capital firm. She is an instructor at Stanford University and a successful entrepreneur with one IPO and one company sale under her belt. She was named one of the 2014 Top 10 Women to Watch in Tech by Inc. Magazine in April 2014.

Neil Daswani

Neil Daswani is a Co-Director of the Stanford Advanced Security Certification Program. He has in the past served in a variety of research, development, teaching, and executive roles at Symantec, LifeLock, Twitter, Dasient, Google, NTT DoCoMo USA Labs, Yodlee, and Bellcore. Neil has been both a security entrepreneur, having co-founded Dasient which was acquired by Twitter, and has also served as a Chief Information Security Officer at LifeLock and at Symantec's Consumer Business Unit. 

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