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Open for Spring Quarter 2025 enrollment!
Overview
Stanford Online is pleased to continue our collaboration with Patten University by offering Patten graduate students, alumni, and community members who have previously been involved in a Patten program the opportunity to enroll in Stanford Online's course Getting Buy-In for Your Ideas, with all course fees covered by Patten for qualifying participants.
We are now accepting enrollments in this special Patten cohort for Spring Quarter 2025. Course access will be granted on March 17, 2025.
This self-paced online course is taught by Stanford faculty and instructors and provides valuable lessons for both professionals and emerging leaders.
As part of this opportunity, you’ll also be invited to participate in small, cohort-based live virtual webinars, designed exclusively for the Patten community.
Enrollment is on a first-come, first-served basis and space is limited. To be considered for this special offer, you must complete Stanford Online’s interest form. Patten University will then select who is admitted into the course.
- Learn for free.
As a Patten community member, you can take this $995 course at no cost to you, with all fees covered by Patten University. - Earn a Stanford credential.
You’ll receive a Stanford Record of Completion that can be shared on social media and on your resume. - Engage directly with Stanford Professor Perry Klebahn.
Hear from Perry Klebahn, a Stanford consulting professor with over 20 years of experience as a successful entrepreneur, product designer, and executive leader, at the Welcome Webinar. Plus, join an exclusive hands-on workshop led by him on April 15, 2025. - Enhance Your Leadership and Project Management Skills.
Apply course learnings to advance your professional career and compliment your Patten education.
How It Works
100% Online
Access your course materials, video lectures, assignments and exams from your desktop, tablet, or phone.
60 Days Access,
Self-Paced
View and complete materials, video lectures, assignments and exams at your own pace within the 60 day access window.
Dedicated Support
Email Stanford Online’s Client Success and Engagement team during the access window for questions.
Credential
Upon successful completion of the course, receive a digital Stanford Record of Completion that you can share on your resume and on social media.
The Stanford courses that are part of this Patten offer:
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This innovation course equips you with the critical tools you need to consistently and repeatedly source inspiration and turn unknowns into radically new products and services.
Learn simple-yet-powerful tools to "think outside the box" and overcome business bottlenecks. Explore how to collaborate effectively with your team, generate ideas that drive innovation, and apply strategies for continuously filling your "Innovation Funnel" with great ideas.
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Graduate or Professional?
Time Commitment
Achievement
Classmate Interactions
Cost
Graduate Certificate Courses
90–120 hours per course
Earn up to 18 units of academic credit that may contribute to a certificate or a degree
Frequent collaboration with other students taking courses at the same time
$$$$
Professional Certificate Courses
6–13 hours per course
Earn a certificate and, in some cases, professional education units
Potential to connect with other participants through private social media groups
$$
The Course and Course Components
Getting Buy-In for Your Ideas
How do you successfully champion bottom-up innovation when leadership’s time and attention are in high demand?
In this course, you’ll learn how to promote your ideas within an organization to empower innovation and drive change. Through examples and first-hand accounts from professionals in tech, consumer goods, and more, you’ll master methods for strategically framing your ideas, gaining traction, gathering resources, and influencing decision-makers.
Business Model Innovation
Stanford School of Engineering,
Stanford Graduate School of Business
Learn how to build and maintain a competitive advantage by investing in business model innovation. Examine the evolution, successes, and challenges of platform-based business models; apply real-world examples of companies across industries evolving their business models to stay competitive and see the effects of digital transformation on business models.
MARCH 11, 2025
Live Welcome Webinar
MARCH 17, 2025
Course Access Granted
Starting March 17, you’ll have 60 days to access and complete the course content at your own pace.
APRIL 15, 2025
Virtual Hands-On Workshop
Join an exclusive, hands-on, live virtual workshop led by Perry Klebahn.
AUGUST 27
Live Welcome Webinar Join our live virtual webinar on Tuesday, August 27 to hear directly from Perry Klebahn about what to expect from the course. [RSVP HERE].
- Join our live virtual webinar on Tuesday, August 27 to hear directly from Perry Klebahn about what to expect from the course.
- RSVP HERE
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Faculty
Perry Klebahn
Adjunct Professor and Director of Executive Education,
d.School Stanford University
FAQ
Who is eligible to apply for this offer?
Patten graduate students, alumni, and community members who have previously been involved in a Patten program.
When will I know if I was accepted into the course?
Once your expression of interest is received, you’ll receive an email directly from Stanford confirming your enrollment one week before course access is granted, along with an invitation to RSVP for the Welcome Webinar.
What if I'm unsure about enrolling at this time?
We encourage you to attend our Welcome Webinar Tuesday, March 11, 2025 6:00 - 6:30 PM PT to hear directly from our faculty about what you can expect from the course.
When is the last day that I can apply to enroll?
The last day to apply to enroll for this course will be Friday, March 14, 2025.
