Product Management Courses

 

Learn to give your customers what they want.


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Meet Your Instructors

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all created and crafted by product managers who focus on the right problems, understand their audience, make smart decisions, and prioritize features that excite their customers.

In these courses, you’ll learn to master the product lifecycle framework so that you can manage a product from a smart problem definition to a winning go-to-market strategy. Get ready to go beyond what your customers want and create the products they will love. 


  • Build and manage effective product roadmaps
  • Manage logistics, planning, team formation, and product finding
  • Position your product so it has economic and psychological value
  • Create a repeatable process for building customer demand and retention

Stanford Online Product Management Courses

Product Management: Transforming Opportunities into Great Products

In this introductory course you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.

Product Management Fundamentals for the Real Economy

Take this winter quarter graduate course to earn graduate credit. You'll hear from industry speakers with real-world experience and work on a group project with other students.

Product Marketing: Meeting the Needs of Your Customers

Learn what motivates your customers and how to use this information to capitalize on the best market opportunities.

Demand Creation: Launching and Growing Your Product

How do you turn an awesome product into real profits? Learn how to create and maintain a system for growing your product and generating consumer demand.

Who Should Enroll

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Researchers

Bring your power to understand human behavior and learn to use it to prioritize the most useful and desirable features in a product.

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Engineers and developers

Bring your ability to build products the best way and combine it with the knowledge to capture opportunities and create economic value.

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Designers and UX designers

Polish your ability to create products that are wonderful to use and combine it with the ability to plan go-to-market strategies.

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Marketing & Sales

Combine your powers to acquire customers with the ability to prioritize the features that will make them loyal.

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Founders and entrepreneurs

Develop the skills that will help you manage your products’ lifecycle once you bring your ideas to life.

Graduate or Professional course - which is right for you?

Time Commitment

Achievement

Classmate Interactions

Cost

Graduate Certificate Courses

90–120 hours per course

Earn up to 18 units of academic credit that may contribute to a certificate or a degree

Frequent collaboration with other students taking courses at the same time

$$$$

Professional Program

8-10 hours per course

Take a professional course to build your skills and advance your career

Potential to connect with other participants through private social media groups

$$

Interested in Artificial Intelligence? Check out these online certificate programs:

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Faculty

Jonathan Levav

Professor, Stanford Graduate School of Business

Jiaona Zhang

Vice President of Product at Webflow and Lecturer at Stanford University

Anand Subramani

Vice President of Product at Pilot.com and Lecturer at Stanford University

Lynda Kate Smith

Lecturer, Stanford Global Entrepreneurial Marketing

FAQ

Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately: