Product Management Courses

Learn to give your customers what they want.

Get Program Info

First Name:

Last Name:

Email Address:

utm_medium:

utm_term:

utm_campaign:

UTM_source:

utm_content:

Meet Your Instructors

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all created and crafted by product managers who focus on the right problems, understand their audience, make smart decisions, and prioritize features that excite their customers.

In these courses, you’ll learn to master the product lifecycle framework so that you can manage a product from a smart problem definition to a winning go-to-market strategy. Get ready to go beyond what your customers want and create the products they will love.

Build and manage effective product roadmaps
Manage logistics, planning, team formation, and product finding
Position your product so it has economic and psychological value
Create a repeatable process for building customer demand and retention

Section 1 CTA Text

Stanford Online Product Management Courses

Product Management: Transforming Opportunities into Great Products

In this introductory course you’ll learn to use the product lifecycle framework to successfully manage a product, from launch to growth.

Product Management Fundamentals for the Real Economy

Take this winter quarter graduate course to earn graduate credit. You'll hear from industry speakers with real-world experience and work on a group project with other students.

Product Marketing: Meeting the Needs of Your Customers

Learn what motivates your customers and how to use this information to capitalize on the best market opportunities.

Demand Creation: Launching and Growing Your Product

How do you turn an awesome product into real profits? Learn how to create and maintain a system for growing your product and generating consumer demand.

Get Info

Who Should Enroll

Researchers

Bring your power to understand human behavior and learn to use it to prioritize the most useful and desirable features in a product.

Engineers and developers

Bring your ability to build products the best way and combine it with the knowledge to capture opportunities and create economic value.

Designers and UX designers

Polish your ability to create products that are wonderful to use and combine it with the ability to plan go-to-market strategies.

460x259_management-science-engineering-tech-venture-formation_225x127_MSE273.jpg

Marketing & Sales

Combine your powers to acquire customers with the ability to prioritize the features that will make them loyal.

460x259_entrepreneurial-management-and-finance_MSE276.jpg

Founders and entrepreneurs

Develop the skills that will help you manage your products’ lifecycle once you bring your ideas to life.

Learn More

Graduate or Professional course - which is right for you?

Time Commitment

Achievement

Classmate Interactions

Cost

Graduate Certificate Courses

90–120 hours per course

Earn up to 18 units of academic credit that may contribute to a certificate or a degree

Frequent collaboration with other students taking courses at the same time

$$$$

Professional Program

8-10 hours per course

Take a professional course to build your skills and advance your career

Potential to connect with other participants through private social media groups

Learn More