Product Management Courses

 

Learn to give your customers what they want.


Get Program Info

Meet Your Instructors

Game-changing products come from all sorts of companies, and often reshape industries overnight. But what do these products have in common? They’re all created and crafted by product managers who focus on the right problems, understand their audience, make smart decisions, and prioritize features that excite their customers.


In these courses, you’ll learn to master the product lifecycle framework so that you can manage a product from a smart problem definition to a winning go-to-market strategy. Get ready to go beyond what your customers want and create the products they will love. 


  • Identify problems that can be transformed into opportunities that capture economic value.
  • Build and manage effective product roadmaps.
  • Make fast decisions to scale the impact of your product.
  • Sharpen your prioritization skills so that you can make the best choices every day.

Stanford Online Product Management Courses

Product Management: Transforming Opportunities into Great Products

Complete this on-demand online course to gain concrete product management skills that can be applied immediately to convey your vision and product strategy through effective product roadmaps.

Product Management Fundamentals for the Real Economy

Take this winter quarter graduate course to earn graduate credit and collaborate with colleagues online. You'll hear from industry speakers with real-world experience and work on a group project with other students. 

Who Should Enroll

460x259_development-and-launch_XREV111.jpg

Researchers

Bring your power to understand human behavior and learn to use it to prioritize the most useful and desirable features in a product.

460x259_Aerodynamics_Product-System-Dev_AA253.jpg

Engineers and developers

Bring your ability to build products the best way and combine it with the knowledge to capture opportunities and create economic value.

460x259_assess-and-define_XREV110.jpg

Designers and UX designers

Polish your ability to create products that are wonderful to use and combine it with the ability to plan go-to-market strategies.

460x259_management-science-engineering-tech-venture-formation_225x127_MSE273.jpg

Marketing & Sales

Combine your powers to acquire customers with the ability to prioritize the features that will make them loyal.

460x259_entrepreneurial-management-and-finance_MSE276.jpg

Founders and entrepreneurs

Develop the skills that will help you manage your products’ lifecycle once you bring your ideas to life.

Graduate or Professional course - which is right for you?

Time Commitment

Achievement

Classmate Interactions

Cost

Graduate Certificate Courses

90–120 hours per course

Earn up to 18 units of academic credit that may contribute to a certificate or a degree

Frequent collaboration with other students taking courses at the same time

$$$$

Professional Program

8-10 hours per course

Take a professional course to build your skills and advance your career

Potential to connect with other participants through private social media groups

$$

Interested in Artificial Intelligence? Check out these online certificate programs:

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor

Venenatis laoreet lacus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam varius mi vitae ornare dapibus. Fusce risus mauris, convallis in turpis id, venenatis laoreet lacus.

Lorem ipsum dolor
Venenatis laoreet lacus
  • list item 1
  • list item 2
  • list item 3
Lorem ipsum dolor
Venenatis laoreet lacus
  • list item 1
  • list item 2
  • list item 3
Lorem ipsum dolor
Venenatis laoreet lacus
  • list item 1
  • list item 2
  • list item 3
Lorem ipsum dolor
Venenatis laoreet lacus
  • list item 1
  • list item 2
  • list item 3
Lorem ipsum dolor
Venenatis laoreet lacus
  • list item 1
  • list item 2
  • list item 3

Faculty

Jiaona Zhang

Vice President of Product at Webflow and lecturer at Stanford University

Anand Subramani

Vice President of Product at Pilot.com and lecturer at Stanford University

FAQ

Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately: