Product Management 101: The Product Lifecycle 

What does it really take to bring a successful product to market? How can entrepreneurs produce real economic value for society as well as themselves? Seasoned product management executives Anand Subramani and Jiaona Zhang explore how to build products customers actually want, not just what they're asking for. Drawing on their 20 years of combined experience, Subramani and Zhang provide an overview of each stage of the product lifecycle framework that top Silicon Valley companies use to drive product development. 

You Will Learn:
    • A framework for thinking about the lifecycle of an individual project
    • How to determine whether a problem is worth solving
    • Tips and tricks to successfully navigate the complexity of building software products
About the Speakers

Anand SubramaniAnand Subramani is the Vice President of Product Management at Pilot.com. He's been involved in product management for 10+ years and has led teams of product managers at Gusto, Dropbox, and Zynga. He received his B.S. and M.S in mechanical engineering from Stanford University with a focus in mechatronics.


Jiaona Zhang Jiaona Zhang is a Director of Product at WeWork, where she leads the Developer Platform team, building out the technology platform to power all of The We Company's products and business lines. She has worked at Airbnb, Dropbox, Pocket Gems, and multiple consulting firms. In addition to her work, she lectures at Stanford and advises start ups.

Questions? Please contact us at [email protected] or 650-204-3984.
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